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Amidst various difficulties, the PR and communications marketplace rose for the celebration, proving its indispensable role.

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CASE STUDY: The achievement of McDonald's Kid's Working day campaign in China may be attributed to the power of super followers, an efficient collaboration with Mr Doodle, and also the generation of the restricted-version product or service that managed to pique collective fascination.

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Judged by leading specialists inside the fields of PR, communications, and journalism, successful a PRCA APAC Award signifies notable accomplishment and recognition for outstanding work in these areas.

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